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marshofye

Entertainment Industry Outlook 2014

Entertainment Industry Outlook 2014 image LNVGAD Unsurprisingly, YouTube played a significant role both before and after the Big Game. Marvel took advantage of the platform and released a teaser for its Captain America: The Winter Soldier Trailer that was set to air during the Super Bowl. The Friday before game day, the company uploaded the teaser, which has racked up 3.6 million YouTube views and 14,000 social shares. The full-length trailer appeared during the Super Bowl, generating even more awareness and engagement online. On YouTube, it has earned over 15 million views and 407,000 social shares. The films release date is set for April 4, after which well be able to see if the trailer views and social engagement translated into box office sales.
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